Obituary of Louis Cuoco
Louis Cuoco, son of Carmine and Saveria (Gigantino) Cuoco was born in Brooklyn, NY on April 7, 1940. He received his BFA from Pratt Institute in 1961 where he studied creative arts and architecture. After college, he joined the Army and later returned to civilian life to work in many of the greatest advertising agencies in New York. His extensive body of creative work included advertisements for TRUE Cigarettes ("Shouldn't your brand be True?”), Buick (“Wouldn’t you really rather have a Buick?”) and collaboration with TWA on its ad campaign and jingle (“Up Up and Away”).
He was a gifted watercolorist, food illustrator and conceptual thinker. He later formed his own new product development business and created new food and consumer products for General Foods and Standard Brands, producing the Reggie Bar (named after Reggie Jackson), as well as with 3M, on their most notable product, the Post-It Note Pad.
He loved visiting museums wherever he traveled, going to concerts (all music genres) and attending the opera. He also loved to cook and create new recipes as well as bake.
He is survived by his wife, Lorraine, son, Anthony (Dana), and daughter, Monique (Richard). He was adored by his grandchildren, Richard, Austin and Ruby, who will miss him dearly. He is also survived by brothers, Frank (Irene), Tony (Rosemary) and sister, Maria (Dave), as well as many nieces, nephews and friends.
He was an avid supporter of St. Francis Hospital and most grateful for its extraordinary care. In lieu of flowers, memorial gifts may be made in memory of LOUIS CUOCO to:
St. Francis Hospital Foundation
Office of Development
100 Port Washington Blvd.
Roslyn, NY 11576