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Louis Cuoco

Obituary of Louis Cuoco

Louis Cuoco, son of Carmine and Saveria (Gigantino) Cuoco was born in Brooklyn, NY on April 7, 1940.  He received his BFA from Pratt Institute in 1961 where he studied creative arts and architecture. After college, he joined the Army and later returned to civilian life to work in many of the greatest advertising agencies in New York.   His extensive body of creative work included advertisements for TRUE Cigarettes ("Shouldn't your brand be True?”), Buick (“Wouldn’t you really rather have a Buick?”) and collaboration with TWA on its ad campaign and jingle (“Up Up and Away”).

He was a gifted watercolorist, food illustrator and conceptual thinker.  He later formed his own new product development business and created new food and consumer products for General Foods and Standard Brands, producing the Reggie Bar (named after Reggie Jackson), as well as with 3M, on their most notable product, the Post-It Note Pad.

He loved visiting museums wherever he traveled, going to concerts (all music genres) and attending the opera. He also loved to cook and create new recipes as well as bake.

He is survived by his wife, Lorraine, son, Anthony (Dana), and daughter, Monique (Richard). He was adored by his grandchildren, Richard, Austin and Ruby, who will miss him dearly. He is also survived by brothers, Frank (Irene), Tony (Rosemary) and sister, Maria (Dave), as well as many nieces, nephews and friends.

He was an avid supporter of St. Francis Hospital and most grateful for its extraordinary care. In lieu of flowers, memorial gifts may be made in memory of LOUIS CUOCO to:

St. Francis Hospital Foundation

Office of Development

100 Port Washington Blvd.

Roslyn, NY 11576


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1:00 pm - 6:00 pm
Sunday, December 1, 2019
Glascott Funeral Home
102-03 Metropolitan Ave.
Forest Hills, New York, United States

Funeral Mass

10:00 am - 10:45 am
Monday, December 2, 2019
Our Lady of Mercy Church
70-01 Kessel Street
Forest Hills, New York, United States


11:00 am - 11:15 am
Monday, December 2, 2019
St John Cemetery
80-01 Metropolitan Avenue
Middle Village, New York, United States